As a Mercedes-AMG owner you’re privy to a driving adventure like no other. At AMG Driving Academy you’ll experience the true capabilities of numerous AMG vehicles, including the new Mercedes-AMG GT S, while pushing the limits of your driving ability.

The AMG Driving Academy is an intensive, high-speed, higher adrenaline experience for those looking to push their driving and select Mercedes-AMG models to the limit. Offering five distinct program levels, from PERFORMANCE (formerly BASIC) to ADVANCED to PRO, to the brand-new PRO+ and DRIFT; this is where motorists become drivers.

If you purchased a new Mercedes-AMG model in the last twelve (12) months, a complimentary seat at any of the PERFORMANCE Training programs has been reserved for you.

The complimentary program applies to the PERFORMANCE Training OR a credit of $1,895 can be put towards ADVANCED , PRO, and PRO+. Please note, this credit CANNOT be applied to DRIFT training.  

The complimentary program is non-transferable, and is valid for one year after the purchaser takes ownership of a new Mercedes-AMG vehicle. All new Mercedes-AMG vehicles purchased in the U.S. qualify for the Purchase Reward Program.  A customer has one year from the date of delivery to register and attend using the Purchase Reward Program. All Mercedes-AMG vehicles used throughout the program are provided by AMG Driving Academy.

Once you are ready to redeem this exclusive offer, simply call our toll-free Registration Center at 1-888-604-1766 (Mon – Fri, 9am-5pm EST). Please have the following criteria ready for our concierge:

  • The vehicle purchaser's full name
  • The vehicle purchaser's full address
  • The vehicle model year designation (i.e. "2016 Mercedes-AMG E63")
  • The dealership name at which the vehicle was purchased or leased
  • The full Vehicle Identification Number ("VIN")
  • Valid credit card

Please know that AMG Purchase Reward eligibility will be checked in real time and subject to the redemption rules and restrictions.

Seats are limited, and like the vehicles themselves, they go very, very fast.

What is the purchase reward?

It is a one day track experience at AMG Driving Academy PERFORMANCE Training.

What vehicles qualify?

All new Mercedes-AMG vehicles purchased in the U.S. qualify for the Purchase Reward Program.  A customer has one year from the date of delivery to register and attend using the Purchase Reward Program.

Is this valid for CPO or used AMG vehicles?

No, it is not valid for CPO or used vehicles. It is only valid for purchase or lease of new Mercedes-AMG vehicles.

Does the purchase reward have any cash value? Can an owner/lessee sell the purchase reward?

No, there is no cash value, it is non-transferable and is only for legal owner/ lessee.

Can a customer apply the credit towards another AMG Driving Academy program?

Yes, a credit of $1,895 can be applied to ADVANCED, PRO, and PRO+.  The credit cannot be applied towards DRIFT courses.

When can a customer register for the program?

Customers can register once vehicle delivery has taken place. MBUSA will validate legal delivery within 30 days of customer reservation.

How many times can a customer attend?

One Purchase Reward experience per vehicle purchase or lease with no limit on purchases/leases.

Can a dealer register a customer?

Yes, a dealer can make a reservation on a customer’s behalf.

Are there any age or residency requirements in order for customer to claim the purchase reward?

Customers must be 21 years old and legal U.S. residents to participate.

Are travel, meals and accommodations included in the purchase reward?

No, accommodations, travel and meals, other than on track meals, are not included and are the responsibility of the customer.

How much time do customers have to register and participate in AMG Driving Academy?

A customer has one year from the date of delivery to register and attend using the Purchase Reward Program.

I am using my Purchase Reward in order to attend the AMG Academy. Why are you collecting my credit card information?

Due to the increasingly high demand to attend this program, MBUSA requires a $250 credit card hold for all AMG Purchase Reward customers to confirm a seat. After you attend your event, this hold will be removed.

In the event that you cannot attend your registered event, you can contact us via e-mail at to cancel. All cancellations must be in writing. Any cancellation received prior to 30 days of your scheduled event will receive a full refund. Cancellations received within 30 days of your registered course date are non-refundable. If you are using AMG Purchase Rewards towards a PERFORMANCE course and cancel within 30 days, a $250 cancellation fee will be charged.

You are welcome to re-register for a future event. If your desired date is full, then you may join a wait list, however there are no guarantees that you will be confirmed. In addition, AMG Purchase Rewards credits cannot be extended.


1. AMG Driving Academy Purchase Reward:

One (1) day of free enrollment in the Mercedes-Benz AMG Driving Academy (PERFORMANCE Program) on one or more race tracks to be determined by Mercedes-Benz USA, LLC (“MBUSA”) based on availability. Purchase reward covers attendance and enrollment in AMG Driving Academy, PERFORMANCE Program, together with breakfast and lunch at the track. It does not include travel, lodging and additional meals, which remain the responsibility of the reward recipient. A credit of $1,895 can be put towards ADVANCED, PRO, or PRO+ training, if prerequisites are met. 

MBUSA will, in its sole and absolute discretion, assign participation dates and track assignments for each eligible reward recipient on a first-come, first serve basis based on participant registrations and track availability after the eligible reward recipient has properly registered in the manner set forth below. The purchase reward has no cash value and cannot be exchanged and/or substituted for any other rewards.

2. Eligibility:

All legal US residents twenty-one (21) years of age or older with a valid US driver’s license who purchase and/or lease a new Mercedes-AMG model in the last twelve (12) months are eligible to claim the above-mentioned AMG Driving Academy purchase reward.  Only 1 AMG Driving Academy purchase reward per AMG vehicle may be claimed.

The reward recipient shall provide MBUSA and/or AMG Driving Academy with proof of age, identity and driving status prior to being allowed to participate in AMG Driving Academy.

The owner/lessee of the new Mercedes-AMG vehicle must claim the AMG Driving Academy purchase reward and actually attend AMG Driving Academy within one (1) year after he/she obtains delivery of the new Mercedes-AMG vehicle, subject to delivery verification by MBUSA. In order to claim the AMG Driving Academy purchase reward, the owner/lessee must register with AMG Driving Academy Registration Center by calling 1-888-604-1766. As part of the registration process, the owner/lessee shall be required to provide his/her name, address, phone number, Vehicle Identification Number of the eligible new Mercedes-AMG vehicle, as well as a valid credit card at the time of registration.

The owner/lessee shall forfeit the AMG Driving Academy purchase reward if he/she fails to properly register his/her new Mercedes-AMG vehicle and/or attend AMG Driving Academy within the above-mentioned 1-year period. If owner/lessee fails to cancel 30 days in advance of their event, or does not show up to ADA when they are registered to attend, a $250.00 charge will apply. In MBUSA’s sole and absolute discretion, the reward recipient shall be required to forfeit the AMG Driving Academy purchase reward if he/she: (i) declines or cannot accept, receive or use the AMG Driving Academy purchase reward for any reason; (ii) fails and/or refuses to comply with applicable Federal, State and/or local laws; or (iii) fails and/or refuses to comply with these Rules, Terms and Conditions. 

3. Transferability:

The owner/lessee of the new Mercedes-AMG vehicle cannot transfer the AMG Driving Academy purchase reward to any other individual or entity.

4. Personal Vehicles:

The reward recipient will not be allowed to use his/her personal Mercedes-Benz/Mercedes-AMG vehicle as part of AMG Driving Academy.

5. Release/Waiver:

In order to claim the above-mentioned AMG Driving Academy purchase reward, the reward recipient must first sign a Release and Waiver which specifically sets forth that he/she hereby releases and agrees to hold harmless MBUSA and its parent company, subsidiaries, affiliates and authorized dealers, and each of their respective directors, officers, shareholders, agents and employees (collectively, “Releases”) of, and from, any liability, costs, damages, expenses, attorneys’ fees, court costs, and obligations of any kind arising out of, or related to his/her acceptance and/or usage of the AMG Driving Academy purchase reward and/or participation in AMG Driving Academy.

6. Publicity:

By accepting and/or using the AMG Driving Academy purchase reward, the reward recipient agrees that MBUSA and/or its affiliates and subsidiaries may use his/her name, biographical information, photograph and/or video for advertising, publicity and promotional purposes in all media worldwide without compensation (except where prohibited by law).

7. Cancellation/Modification:

MBUSA, in sole and absolute discretion, reserves the right to cancel, supplement and/or modify AMG Driving Academy, as well as any of the subject terms and conditions regarding AMG Driving Academy and the above-mentioned AMG Driving Academy prize at any time without notice.




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Here, you’ll access unique AMG insider news, connect with other Mercedes-AMG owners, and explore exclusive in-depth information.

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AMG Driving Academy is where your AMG enthusiast can experience a level of driving usually reserved for pro racing circuits.

At their disposal is a fleet of Mercedes-AMG’s most legendary vehicles, including the new Mercedes-AMG GT S, empowering them to harness the 500+ horsepower and race-inspired technology found in these ultra high-performance vehicles. Under the guidance of expert instructors, they’ll be cornering, drifting and hitting speeds that will leave them with a permanent grin. From the second they arrive, they’ll be floored.

To purchase a gift certificate, please email us at, or call 1-888-604-1766. Please note that purchasing a gift certificate does not confirm your registration for an event. When you are ready to use your gift certificate, please contact AMG Driving Academy Registration center at or by calling 1-888-604-1766. 

Gift certificates are non-refundable, non-transferable and are valid for one year from date of purchase. Participants must be at least 21 years of age with a current, valid driver’s license. Prerequisites must be met in order to attend ADVANCED, PRO, and PRO+ Training.