As an AMG owner you’re privy to a driving adventure like no other. At AMG Driving Academy you’ll experience the true capabilities of numerous AMG vehicles, including the coveted SLS AMG ‘Gullwing,’ while pushing the limits of your driving ability.

AMG Driving Academy is an intensive, high-speed, higher adrenaline experience for those looking to push their driving and select AMG models to the limit. Offering three distinct program levels, from Basic to Advanced to Pro, this is where motorists become drivers.

If you purchased a new Mercedes-AMG model in the last twelve (12) months, a complimentary seat at any of the Basic Training programs has been reserved for you.

The complimentary program applies to the Basic Training or a credit of $1,795 can be put towards Advanced or Pro training, if prerequisites are met. The complimentary program is non-transferable, and is valid for one year after the purchaser takes ownership of a new AMG vehicle. All AMG vehicles used throughout the program are provided by AMG Driving Academy.

Once you are ready to redeem this exclusive offer, simply call our toll-free Registration Center at 1-888-604-1766 (Mon – Fri, 9am-5pm EST). Please have the following criteria ready for our concierge:

  • The vehicle purchaser's full name
  • The vehicle purchaser's full address
  • The AMG vehicle model year designation (i.e. "2012 E63 AMG")
  • The dealership name at which the vehicle was purchased or leased
  • The full Vehicle Identification Number ("VIN")
  • Valid credit card

Please know that AMG Purchase Reward eligibility will be checked in real time and subject to the redemption rules and restrictions.

Seats are limited, and like the vehicles themselves, they go very, very fast.

What is the purchase reward?

It is a one day track experience at AMG Driving Academy Basic Training.

What vehicles qualify?

All new AMG vehicles qualify for the Purchase Reward Program. A customer has one year from the date of delivery to register and attend using the Purchase Reward Program.

Is this valid for CPO or used AMG vehicles?

No, it is not valid for CPO or used AMG vehicles. It is only valid for purchase or lease of new AMG vehicles.

Does the purchase reward have any cash value? Can an owner/lessee sell the purchase reward?

No, there is no cash value, it is non-transferable and is only for legal owner/ lessee.

Can a customer apply the credit towards another AMG Driving Academy program?

Yes, a credit of $1,795 can be applied to Advanced or Pro courses if the customer has met program prerequisites.

When can a customer register for the program?

Customers can register once vehicle delivery has taken place. MBUSA will validate legal delivery within 30 days of customer reservation.

How many times can a customer attend?

One Purchase Reward experience per vehicle purchase or lease with no limit on purchases/leases.

Can a dealer register a customer?

Yes, a dealer can make a reservation on a customer’s behalf.

Are there any age or residency requirements in order for customer to claim the purchase reward?

Customers must be 21 years old and legal U.S. residents to participate.

Are travel, meals and accommodations included in the purchase reward?

No, accommodations, travel and meals, other than on track meals, are not included and are the responsibility of the customer.

How much time do customers have to register and participate in AMG Driving Academy?

A customer has one year from the date of delivery to register and attend using the Purchase Reward Program.

I am using my Purchase Reward in order to attend the AMG Academy. Why are you collecting my credit card information?

Due to the increasingly high demand to attend this program, MBUSA requires a $250 credit card hold for all Purchase Reward customers to confirm a seat and protect against cancellations. After you attend your event, this hold will be removed. If you were to cancel a seat in any level course less than 30 days prior to your event date, you will incur a $250 cancellation fee. If a Purchase Reward customer cancels an advanced or pro seat less than 30 days prior, the customer will receive a refund of their balance minus the $250 cancellation fee. In the past, owners have cancelled last minute or were "no shows," limiting the opportunity for those on our waiting lists. In order to be fair to all of our customers, we thank you for your understanding.

1. AMG Driving Academy Purchase Reward:

One (1) day of free enrollment in the Mercedes-Benz AMG Driving Academy (Basic Program) on one or more race tracks to be determined by Mercedes-Benz USA, LLC (“MBUSA”) based on availability. Purchase reward covers attendance and enrollment in AMG Driving Academy, Basic Program, together with breakfast and lunch at the track. It does not include travel, lodging and additional meals, which remain the responsibility of the reward recipient. A credit of $1,795 can be put towards Advanced or Pro training, if prerequisites are met. 

MBUSA will, in its sole and absolute discretion, assign participation dates and track assignments for each eligible reward recipient on a first-come, first serve basis based on participant registrations and track availability after the eligible reward recipient has properly registered in the manner set forth below. The purchase reward has no cash value and cannot be exchanged and/or substituted for any other rewards.

2. Eligibility:

All legal US residents twenty-one (21) years of age or older with a valid US driver’s license who purchase and/or lease a new Mercedes-AMG model in the last twelve (12) months are eligible to claim the above-mentioned AMG Driving Academy purchase reward. Only 1 AMG Driving Academy purchase reward per AMG vehicle may be claimed.

The reward recipient shall provide MBUSA and/or AMG Driving Academy with proof of age, identity and driving status prior to being allowed to participate in AMG Driving Academy.

The owner/lessee of the new AMG vehicle must claim the AMG Driving Academy purchase reward and actually attend AMG Driving Academy within one (1) year after he/she obtains delivery of the new AMG vehicle, subject to delivery verification by MBUSA. In order to claim the AMG Driving Academy purchase reward, the owner/lessee must register with AMG Driving Academy Registration Center by calling 1-888-604-1766. As part of the registration process, the owner/lessee shall be required to provide his/her name, address, phone number, Vehicle Identification Number of the eligible new AMG vehicle, as well as a valid credit card at the time of registration.

The owner/lessee shall forfeit the AMG Driving Academy purchase reward if he/she fails to properly register his/her new AMG vehicle and/or attend AMG Driving Academy within the above-mentioned 1-year period. If owner/lessee fails to cancel 21 days in advance of their event, or does not show up to ADA when they are registered to attend, a $250.00 charge will apply. In MBUSA’s sole and absolute discretion, the reward recipient shall be required to forfeit the AMG Driving Academy purchase reward if he/she: (i) declines or cannot accept, receive or use the AMG Driving Academy purchase reward for any reason; (ii) fails and/or refuses to comply with applicable Federal, State and/or local laws; or (iii) fails and/or refuses to comply with these Rules, Terms and Conditions. 

3. Transferability:

The owner/lessee of the new AMG vehicle cannot transfer the AMG Driving Academy purchase reward to any other individual or entity.

4. Personal Vehicles:

The reward recipient will not be allowed to use his/her personal Mercedes-Benz vehicle as part of AMG Driving Academy.

5. Release/Waiver:

In order to claim the above-mentioned AMG Driving Academy purchase reward, the reward recipient must first sign a Release and Waiver which specifically sets forth that he/she hereby releases and agrees to hold harmless MBUSA and its parent company, subsidiaries, affiliates and authorized dealers, and each of their respective directors, officers, shareholders, agents and employees (collectively, “Releases”) of, and from, any liability, costs, damages, expenses, attorneys’ fees, court costs, and obligations of any kind arising out of, or related to his/her acceptance and/or usage of the AMG Driving Academy purchase reward and/or participation in AMG Driving Academy.

6. Publicity:

By accepting and/or using the AMG Driving Academy purchase reward, the reward recipient agrees that MBUSA and/or its affiliates and subsidiaries may use his/her name, biographical information, photograph and/or video for advertising, publicity and promotional purposes in all media worldwide without compensation (except where prohibited by law).

7. Cancellation/Modification:

MBUSA, in sole and absolute discretion, reserves the right to cancel, supplement and/or modify AMG Driving Academy, as well as any of the subject terms and conditions regarding AMG Driving Academy and the above-mentioned AMG Driving Academy prize at any time without notice.




AMG Driving Academy is where your AMG enthusiast can experience a level of driving usually reserved for pro racing circuits.

At their disposal is a fleet of AMG’s most legendary vehicles, including the iconic SLS AMG ‘Gullwing’, empowering them to harness the 500+ horsepower and race-inspired technology found in these ultra high-performance vehicles. Under the guidance of expert instructors, they’ll be cornering, drifting and hitting speeds that will leave them with a permanent grin. From the second they arrive, they’ll be floored.

To purchase a gift certifcate, please email us at, or call 1-888-604-1766. Please note that purchasing a gift certificate does not confirm your registration for an event. When you are ready to use your gift certificate, please contact AMG Driving Academy Registration center at or by calling 1-888-604-1766. 

Gift certificates are non-refundable, non-transferable and are valid for one year from date of purchase. Participants must be at least 21 years of age with a current, valid driver’s license. Prerequisites must be met in order to attend Advanced and Pro Training.



Imagine your board members as giddy as school children after a round on the skidpad or competing against your friends for the best Autocross time.

Whether a client outing, employee reward, team building event, or just a fun weekend away with friends your experience will be permeated by an air of exhilaration and camaraderie.

If you are interested in a corporate event or special event, please email AMG Driving Academy at or call 1-888-604-1766 for group pricing.